The goal of this course is to enable participants to learn the fundamental principles of Generative Artificial Intelligence (Generative AI) and ChatGPT, which have been widely applied in business and everyday life, and how these technologies can be applied in digital marketing. The content will progress from basic to advanced, introducing the fundamental concepts of Artificial Intelligence (AI) and the basic theories of digital marketing, as well as how to use AI techniques and tools to assist in planning digital marketing content and promotional campaigns, enhancing the effectiveness of advertising and promotion. The instructor will also provide examples, explanations, and analysis of the future trends in these technologies, allowing participants to easily keep up with the pace of the era and apply the acquired skills in business and daily life.