This course provides a comprehensive introduction to leveraging ChatGPT in marketing and e-commerce contexts. Participants will learn how to build and fine-tune ChatGPT models, craft effective marketing conversations, integrate ChatGPT into e-commerce platforms, analyze and improve performance, and explore practical applications through hands-on projects. The course also covers ethical considerations and emerging trends in conversational AI. By the end of the course, participants will have the knowledge and skills to harness the power of ChatGPT for enhancing customer engagement and driving business growth in marketing and e-commerce.