The course aims to teach participants the fundamental knowledge and skills of website optimization. The course covers core concepts of search engine optimization (SEO), including keyword research, content optimization, technical optimization, and link building. Participants will learn how to improve their website’s ranking on search engine results pages and attract more valuable visitors. The course content includes practical techniques, best practices, and industry trends to help participants implement effective website optimization strategies. Upon completion of the course, participants will possess the ability to optimize websites for increased visibility, traffic, and conversion rates, enabling them to succeed in a competitive online environment.