The course aims to teach students the fundamental knowledge and skills of digital and social media marketing. The course will cover topics such as digital marketing strategies, leveraging social media platforms, content creation, and data analysis. Students will learn how to effectively promote brands, products, or services, attract target audiences, and engage with them. The course content includes practical case analysis, exploration of market trends, and hands-on exercises to help students succeed in the field of digital and social media marketing. Upon completion of the course, students will have the strategies and skills in digital and social media marketing, enabling them to utilize digital tools and platforms to effectively promote products or services, enhance brand exposure, and drive business performance.