Yoast SEO is a WordPress plugin tool for search engine optimization (SEO). Students will learn how to utilize the Yoast SEO plugin to optimize e-commerce websites and improve their rankings and visibility in search engine results pages. The course will introduce the features and settings of the Yoast SEO plugin, and teach keyword research, content optimization, technical optimization, and link building strategies. Through case analysis, practical exercises, and best practice guidance, students will learn how to apply Yoast e-commerce SEO strategies to increase website traffic, conversion rates, and sales performance.